Listen first
Real women tell us their foundation, shade, undertone and how it truly sat on their skin.
Our story
For every girl who was told “just go a shade lighter.”
MyShadez began with a simple, tiring truth: the beauty industry still treats brown skin as an afterthought. We’re here to change that — together.
The struggle is real
Why brown girls struggle to find foundation
For a long time, “deep” meant one or two shades at the bottom of the shelf — usually flat, often grey, rarely warm enough. Undertones got ignored entirely. If you’re South Asian, Middle Eastern, Black or mixed heritage, you’ve probably learned to compromise: a touch too pink, a touch too ashy, a jawline that never quite matches your neck.
Even the quizzes meant to help lean on manufacturer charts — the same charts that under-served us in the first place. So they hand back the same safe, lightened guesses, again and again.
editorial · the foundation graveyard
community · skin across the spectrum
Why it matters
Representation isn’t a finishing touch
When you finally find a shade that disappears into your skin, something shifts. You stop adjusting, stop apologising, stop dimming yourself to fit a product that was never made for you.
That feeling shouldn’t be rare. Representation in beauty means being seen accurately — your warmth, your depth, your undertone — without it being treated as the exception. That’s the baseline we’re building from.
Our approach
How MyShadez fixes it
We flip the source of truth. Instead of trusting brand charts, we listen to women who’ve already done the hard work of finding their match — and turn their real experience into recommendations the rest of us can lean on.
Match honestly
We pattern-match you to women with similar skin — not to a marketing chart.
Improve forever
Every response sharpens the next match. The community makes itself smarter.
The vision
Today, the most trusted match for brown skin.
Tomorrow, a foundation range built from your shades.
The community and database we build today become the foundation of a brand designed, from the very first shade, around women who look like us. You’re not just finding your match. You’re shaping what comes next.
Be part of the story.
Find your shade, or add yours to help the next woman find hers.