Tell us about your skin
Depth, undertone, type, finish and what's let you down before — in about two minutes.
Foundation matching for women of colour
Your shade was never the problem.
The industry just stopped looking past a certain depth. MyShadez matches you on the real experience of women with skin like yours — every undertone, every depth, no lightening, no compromise.
Every depthfair to deepest
7 undertoneswarm · neutral · cool · olive & more
Community-builtmatched by women like you
Find your match
Tap a tone to preview
Tap a tone — see how MyShadez reads it
MyShadez doesn't help you fit in.
It helps you stand out.
Meet the founder
“I spent years buying foundation that looked perfect in-store, only for it to turn grey by midday or orange by lunch. Like so many women of colour, I was told to make it work instead of being given the right match. MyShadez is the tool I wish I’d had.”
MyShadez was born from a frustration shared by millions. Growing up, finding the right foundation wasn’t just difficult—it felt impossible. Shade ranges rarely reflected real skin tones, undertones were overlooked, and recommendations were often based on guesswork rather than understanding.
Instead of accepting that, I started listening. I spoke to women of colour, compared hundreds of foundation shades, studied undertones, and documented what actually worked on real people—not just models or marketing campaigns.
What started as a personal search for the perfect match has grown into a community-driven platform designed to help everyone find foundation with confidence. Because no one should have to settle for “close enough.”
Find your shade. Feel seen.
Founder & beauty creator
Founder & beauty creator
How it works
A match that feels like a consultation, not a guess.
No manufacturer chart. No "closest we've got." Just a few honest questions, then a shortlist drawn from women whose skin matches yours.
We read your profile
You get a plain-language reading of your complexion before a single product is named.
Meet your matches
A shortlist favoured by women with similar skin — with the undertone and finish that suit you.
Built for our depths
From the fairest to the deepest skin — and every warm, neutral, cool and olive undertone in between. No one is an afterthought here.
Honest, not sponsored
Recommendations come from real community feedback, not paid placement. We tell you what worked on skin like yours.
Smarter every day
Every woman who shares her match sharpens the next one. The community teaches itself — and one day, our own range.
The Shade Collective
Help build the world's most inclusive shade community.
Every foundation you've loved — or fought with — is data another woman could use. Add your shade and you're not filling in a survey. You're a founding member of the database the industry never built for us.
community · skin across the spectrum
Be first
Be the first to know when MyShadez launches.
Join the women helping build the future of foundation matching. Early access, founding-member status, and first look at our own range when it arrives.
No spam — just shades, and the occasional founding-member update.